Fluide

Co-Founder & Creative Director

Fluide is where we meet our irreverent, otherworldly selves. An irresistible future where radical inventiveness & queer kinship thrives. To us, beauty is malleable, political, powerful, play.

Fluide is a collection of colorful, cruelty-free makeup for all gender expressions, gender identities and skin tones. Fluide was created with the belief that makeup is a tool of transformation and a powerful means of self-actualization. By naming lip and nail shades after queer spaces around the globe, Fluide seeks to pay tribute to the importance of safe spaces for the LGBTQ community.

Fluide has been featured in Allure, Fast Company, Forbes, Vogue, PAPER Magazine, DAZED, Teen Vogue, NYLON, BUST, V Magazine, Allure, Refinery29,  Office Magazine, Bustle, Buzzfeed, Girls Like Us, and Them, among others.

As a small team, I have been responsible for all of design work, including brand identity, logomark, packaging, print collateral, digital graphics for website/social/e-mail newsletter, etc.