Fluide

Co-Founder & Creative Director

Fluide is an all-genders collection of cruelty-free beauty products built for all  gender expressions. I sought inspiration from the heyday of Tumblr (2008-2012), where LGBTQ people came together in digital communities and carved out a space for shared experiences, camaraderie, and queer self expression, away from shame, homophobia and societal expectations. This translates to the distorted, digital-feeling logotype, packaging, and brand identity that is quirky, flexible and suggests the ever shifting nature of personal identity.