Co-Founder & Creative Director
Fluide is where we meet our irreverent, otherworldly selves. An irresistible future where radical inventiveness & queer kinship thrives. To us, beauty is malleable, political, powerful, play. We are they. We are them. We are you. We are Fluide.
Fluide is a collection of colorful, cruelty-free makeup for all gender expressions, gender identities and skin tones. Fluide was created with the belief that makeup is a tool of transformation and a powerful means of self-actualization. By naming lip and nail shades after queer spaces around the globe, Fluide seeks to pay tribute to the importance of safe spaces for the LGBTQ community.
Design includes brand identity, logomark, packaging, print collateral, etc.