Co-Founder & Creative Director
Fluide is an all-genders collection of cruelty-free beauty products built for all gender expressions and skin tones. I sought inspiration from the heyday of Tumblr (2008-2012), where LGBTQ people came together in digital communities and carved out a space for shared experiences, camaraderie, and queer self expression, away from shame, homophobia and societal expectations. This translates to the distorted, digital-feeling logotype, packaging, and brand identity that is quirky, flexible and suggests the ever shifting nature of personal identity. Photography by Lee O'Connor.