Eat Your Heart Out explores loss, memory and appetite, by juxtaposing crowd-sourced quotes from broken relationships with a palette of pies, cakes and other confections. The series of twenty-four baked creations seeks to connect strangers around the universality of heartbreak. EYHO takes a traditionally celebratory medium, and instead expresses tender and private phrases in a declarative fashion as “food porn,” intended to be consumed on Instagram. Each piece is a literal “sugar coating” of our most vulnerable parts, similar to the way we often sugarcoat our lives for public consumption via social media. This project and its social component also serve as a reprieve from this social media “sugarcoating,” by creating a platform for viewers to engage with the uncomfortable, sticky feelings of a broken heart and commiserate with one another.
The instagram-based project gained 10.5K+ followers within 6 weeks of launching and has attracted international recognition from outlets such as The Huffington Post, ABC's The Chew, Buzzfeed, Jezebel, Cosmo, The Daily Mail, Food & Wine Magazine and more. A special edition piece was created for the Museum of Broken Relationships in LA.