Marketing & Creative Manager
Dear Kate is a line of revolutionary underthings and yoga pants for your period. Each pair of Dear Kates incorporates patent-pending fabric technology that is wicking, stain-releasing and leak-proof. As Marketing & Creative Manager, I was responsible for designing, developing & evolving the Dear Kate brand and visual identity for print and web marketing collateral, such as packaging, magazine ads, subway ads, collection lookbooks, bi-monthly newsletters, and social media graphics.
- Worked with brilliant & acclaimed director Mary Harron to create our First Time film, which reached 130K+ views in first 3 days
- Revenue growth of 473% in 2014
- Features in Time, Elle, Fast Company, AdWeek, CNBC, Cosmo, Business Insider and more.